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Behind the art, poster, label, cover...
~10mins

Behind the art, poster, label, cover...

~10mins

๐Ÿ‘ FRET NOT ๐Ÿ‘ strings attached

~10mins

You dream, we make, Panik not

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So tired but still doing (what keeps producers going?)

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No Walls, No Mongrels

Published: 5 Oct 2023
Updated: 27 Nov 2025
Time taken: ~10mins

Do It Ourselves

Behind the art, poster, label, cover...

Featuring Ruz and Natasha Hassan

Music
5 Oct 2023
27 Nov 2025
~10mins

Behind the art, poster, label, cover...

Featuring Ruz and Natasha Hassan

In the dusty humidity of Sarimbun Scout Camp way up north, we trail behind Natasha Hassan, illustrator, designer and co-founder of North East Social Club, who's setting up for Sunda Festival. This was not organised by her collective but she was engaged to do the art direction for the two-day festival in the jungle—she says this is how local collectives support one another. We find out how Kanye West and Charlie Lim settled her into the scene and on this path, what inspires her—Simpsons, Bojack, little characters with googly eyes—and what else keeps her going.

And in 416, we catch illustrator and gig organiser Ruz who goes by C.I.T.O.C.—watch the video to find out what it stands for and how he went from Pokemon to punk. Inspired by horror movies, metal bands, medieval armour and the packaging of Centipede Cough Pills, the affable Ruz talks a little about the ethos of the punk scene, notoriously mistrustful of outsiders and newcomers, and about how the scenes split by genre are quite disparate—hardcore kids normally don't go to metal shows, there are lots of differences, different opinions too. As someone who plays in a punk band, he says he doesn't aim to make money from shows that he organises, it's more about supporting younger musicians or the bands who are going on tour/launching an album.

 

This series was commissioned by Esplanade Offstage for Baybeats, the alternative music festival presented annually by Esplanade – Theatres on the Bay.

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Behind the art, poster, label, cover...
Featuring Ruz and Natasha Hassan
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Offstage
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~10mins
Behind the art, poster, label, cover... | Offstage | Alternative music,Baybeats,Photography,Singapore musicians,Society | Do it ourselves | Do It Ourselves
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