While the history of clowns can be traced all the way back to ancient Greece and Egypt, most modern clowns developed out of European theatrical traditions, namely pantomimes and the Italian commedia dell'arte (comedy of the profession). Joseph Grimaldi, an influential English performer during the 1800s, is often credited as the father of modern clowning. He helped to expand the role of the clown in British pantomimes, creating and popularising the signature white face make-up used by most clowns today. Grimaldi was given the nickname ‘Joey’, which is still used today to refer to white face clowns.

Named after the German slang word for buffoon, the Auguste clown is often seen as the foil to the Joey clown, known for their slapstick tricks and performance. While the Joey clown is often in pristine clothing and characterised by confidence and wit, the Auguste clown is an unrefined and clumsy character with exaggerated make-up and oversized clothing. Their identifiable red nose, paired with their make-up and clothing, help to portray their silly and hapless nature. 

Arguably the broadest category, a character clown simply refers to any clown which takes on an eccentric character, parodying human roles, occupations, or stereotypes. In contemporary popular media, the personas of Charlie Chaplin, Rowan Atkinson (Mr. Bean) and Sacha Baren Cohen (Borat) can all be considered character clowns. The highlight of these clowns are how they parody specific characters through behaviours, make-up and costuming.