Hidup Pop Yeh Yeh! (Long Live Pop Yeh Yeh!)

Hidup pop yeh yeh! In this lively showcase, pioneering artists Dato’ Jeffrydin, Dato’ L. Ramli and S. Mariam join forces with ‘60s pop-inspired band Masdo to celebrate the legacy of this beloved music genre.

Arising from the 1960s and 1970s, pop yeh yeh combines psychedelic, pop and rock ‘n’ roll sounds with Malay melodies and lyricism, resulting in a unique genre that found deep resonance with fans across Singapore, Malaysia and Indonesia. Pop yeh yeh artists created a unique new sound by blending popular music from both Malay and Western cultures, inspired by artists such as The Beatles and Cliff Richard. 

Hosted by Hafeez Glamour, this concert features three well-known artists of the pop yeh yeh era: Dato’ Jeffrydin, Dato’ L. Ramli and S. Mariam. Having started performing as a teen, Dato’ Jeffrydin shot to fame when he released Kenanganku, which sold more than 150,000 units upon its release. He went on to establish himself as one of the genre’s most prolific artists, with multiple hits including Mas Mona, Pujaan Hatiku, Seruling Anak Gembala and more. Similarly, Dato’ L. Ramli first gained recognition when he was only 20 years old, with his hit song Dara Pujaan staying on the Malaysian music charts for 14 weeks straight. Across his long and illustrious career, he has released other famous pop yeh yeh songs such as Siapa Bilang Aku Tak Sayang and Ayahku Kawin Lagi. Recording and releasing her first EP at age 16 with The Rythmn Boys, S. Mariam sang in both English and Malay, finding success with songs in the latter language as evident by hits such as Hasrat Hati. Performing alongside these two legendary artists are the beloved Kugiran Masdo, a band who helped to revive the popularity of ‘60s-inspired music among a new generation of listeners. The band boasts a fervent fan base across the Malay Archipelago, having staged multiple sold-out shows—including their showcase at Esplanade Concert Hall for Pesta Raya 2022, where tickets sold out in a matter of hours. 

Bringing together artists from generations past and present, this is more than just a concert—it is a tribute to and a celebration of the respected artists who made this genre what it is. Come hear their stories and songs and discover the legacy of this genre.