What began in 1981 as a stall at the Mattar Road hawker centre is now three individually styled branches located at the central and western suburbs of Singapore.

Each of these restaurants provides a unique dining ambience, serving signature seafood dishes like homemade white pepper crab, Hokkien steamed fish, crispy cereal prawns, and other reasonably priced fare. Now the paradoxically named "no signboard" seafood is establishing its name at Esplanade with an elegant eatery featuring all your favourite dishes.

Prices remain reasonable to ensure the families - especially those from the good old days - can continue to enjoy the restaurant's culinary skills.